Good questions.
The short version of everything merchants ask. For step-by-step instructions, see the docs.
How does matching actually work?
Each review's email is normalized (case, plus-tags, Gmail dot-folding) and compared against your order history. A match requires the same buyer and the reviewed product in an order placed before the review, within a configurable window. Near-miss emails (small typos, same person on a different domain) are reported as "likely match" rather than counted as verified.
What do the four verdicts mean?
Matched: a real order for that product from that buyer. Likely match: the email is a near-certain variant of a real buyer's. Customer, different product: a real customer, but no order for the reviewed product. No matching order found: nothing in your order history corresponds to this reviewer.
Does a low match rate mean something is wrong with my reviews?
Not necessarily. Reviews can be legitimate and still unmatched — gift recipients, marketplace imports, guest checkouts under a different email, or orders older than your history window. The audit gives you the number; interpreting it is yours.
Which review platforms are supported?
CSV export works with any platform. Direct connections: Loox and Judge.me today; more are planned. Ask on the support page for your platform.
How far back does order history go?
TallySeal has Shopify-approved full order history access, so audits match reviews against your store's complete order record, not just recent orders.
Is my customers' data safe?
Review and order data is processed in memory and discarded. Only aggregate results are stored — no emails, no review text. Details in the privacy policy.
Will the badge slow my storefront down?
No. It is a theme app extension rendering a static value — no JavaScript, no calls to our servers from your storefront.
Can I remove the badge?
Anytime — unpublish it in the app, or remove the theme block. It is never added automatically.